Digital Marketing facts you must know!

Digital Marketing has been ruling all over the internet lately. Especially when we have all the information on the internet for every age group. No one has been spared from these digital marketing tactics that agencies use to enhance their brand sales. Every website that you visit, every social media platform, applications use digital marketing tools that are laid upon by businesses to advertise their products and services.

 We can say that the “Internet is the new market”. All the brands and businesses have started to shift their marketing focus from traditional to digital format stating the number of benefits they see in online marketing. There are still numerous facts that most of you do not know about and if you are a brand or business owner these facts will prove to be really helpful in growing your company. 

 Facts -

 Highest ROI By Email Marketing- Now you may believe this or not but in reality, the ROI gained by email marketing is actually 4 times higher than any other form of marketing. Generally, mails give an impression of being professional and are the most preferred way of communicating. Hence, it gathers a major chunk of the audience too as users open mail on daily basis. And is also cost-effective than any other medium. 

 Maximum traffic by search engines- 

 Marketing landscapes are becoming increasingly digital, which means search engines have become integral to brands looking to expand. In search engine optimization (SEO), numerous strategies and techniques are used to rank websites higher on search engine result pages (SERPs). The majority of consumers stick with the first page results, trusting companies ranked higher as reliable sources. For higher placement in the SERPs, an integrated SEO strategy is crucial. Online marketing experts believe the more the focus laid on SEO more traffic it drives. 

 Info graphics- Infographics catch the audience’s attention easily due to the creative visuals. The rate of sharing posts on social media has increased ever since brands have opted to create visually appealing designs and creative that are also informative to the audience. It’s advisable to share Infographics on trending topics that way it becomes all the way more interesting to the audience and chances of sharing it increases which is one of the business growth methods that work best.

 Audience engagement- To impress your audience through your website you only get 8 secs, so you need to ensure that the very first visual of your website is captivating and engaging which keeps the audience scrolling through your website for a longer time and also create a need to get engaged with your brand.

 Content is imperative- If you are still ignoring the brilliance of content, you’re definitely missing out on a lot of things. Content is the king of any digital marketing strategy that businesses work on. In the current times, most of the users find it useful to get all the relevant information in form of blogs, articles or videos, etc. which are in high demand. Social Media content is also a leading aspect currently as it is short, crisp, humorous, and yet informative which is admired by a bunch of people. Provide them good quality content, craft it well, and deliver it efficiently so that it reaches the right set of audiences. 

 Cosmocrat is a digital marketing services company  that works to get businesses to reach great heights with their specialized digital marketing strategies.